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theARLab · fourth anniversary September 2026 · our office Internal

FOURTH anniversary PARTY.

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The full setup The full setup The full setup The full setup

THE
ROOM
SETUP

01Projection

One projector, zoned

The image is split into separate interactive zones across the full wall. Warping and blending run in TouchDesigner on the show machine. The windows need blackout covers so the image still holds after sunset.

02Body tracking

One depth camera

A Stereolabs ZED 2i mounted around 2.5 metres up, facing the motion wall over USB 3. It tracks several people at once across a clear floor area of roughly four by three metres, which is what turns what people do with their arms into movement in the scene.

03Drawing station

One touch screen

Twenty seven inches or larger with ten point touch, on a standing height stand, sending straight to the wall. Guests draw an element and send it to the wall. The target is for a drawing to land in the projection within a few seconds of being sent.

04Audio from the DJ

A line feed from the mixer

From the booth output into the audio interface on the show machine. This is what drives the music reactivity, so the projection is following the set rather than guessing at it.

01 the look and feel 01 the look and feel 01 the look and feel 01 the look and feel

THE
CREATIVE
DIRECTION

Our own logos, icons, inside jokes and playful 3D forms are projected across the walls, so the room everyone already works in turns into a version of us that moves.

The main reference for material and movement. Soft, glossy volume with floppy weight.

Every shape in the room comes out of our own DNA, the marks we have made, the work we have shipped and the jokes only we would get.

Compression and elastic squash when things touch.
Sculptural density holding a whole wall.
Our own shapes, inflated until they become objects.
  • Music

    The music drives it

    The projection reads the audio coming straight out of the DJ mixer, so the whole room stretches and pulses in time with whatever is playing. The DJ is running the visuals without having to think about it.

  • Body

    People move it with their bodies

    The depth camera watches the floor in front of the motion wall and turns gestures into movement inside the scene. Walk up to it and the world leans away from you.

  • Hands

    Anyone can add to it

    Guests draw an element at the touch screens and send it to the wall, so the world keeps filling up with the people who are actually in the room. By the end of the night the wall is a record of who came.

02 the transformation 02 the transformation 02 the transformation 02 the transformation

THE NEW
BRANDING
REVEAL

At one point in the night a single cue shifts the colours, the lighting and the logos, and every element in the projection takes on the next ARLAB identity.

A kit of parts, ready to be recoloured in one pass.
One beam changing the temperature of a whole space.
The reveal coming from inside the object, not from a spotlight.
Light doing the architecture, so a familiar place reads as new.

It happens everywhere at once

This is not one animation on one wall. The whole room turns over on a single cue.

Nothing gets left behind

Every object, every colour and every light picks up the new identity at the same time, from the main logo down to the smallest floating shape.

Step out for five minutes

You come back and it is a different studio.

03 the team in the room 03 the team in the room 03 the team in the room 03 the team in the room

THE HEADS
BEHIND
ARLAB

The team is in the room from the first minute. Employee heads live inside the projection as oversized characters, with exaggerated expressions and animation that moves to the music.

Glossy inflated head with oversized eyes under a knitted cap
A face set inside a puffed red flower form
A small stylised head with a sharp expression
A translucent amber head wearing green shades
A chunky character with yellow hair and a squashed face

Everyone gets one

Each head gets facial animation and small details that belong to that specific person.

A wall or the whole mix

They can hold a wall of their own or sit inside the main mix all night, coming forward whenever the room needs a moment.

Rigging is production work

The preview below runs on the employee scans we already have, animated as whole heads.